Tabloid National Enquirer Is For Sale - Is It a Bargain or a Bad Idea?
American Media Inc. will sell its tabloids to focus on its other brands.
Last week, American Media, Inc. confirmed that the rumors are true – supermarket tabloid National Enquirer is up for a sale, including its U.S. and U.K. editions, along with AMI’s Globe and National Examiner brands. Is this a bargain or a bad idea? According to an April 10 news release, AMI’s board has done a “strategic operational review” and decided it is exploring “strategic options” to tell the tabloids. AMI also owns Us Weekly, Men’s Journal, OK!, In Touch, Muscle & Fitness and other media assets, and it has been growing its experiential marketing and events division and will focus on those businesses instead.
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