Colgate-Palmolive to Acquire Premium Oral Care Brand ‘Hello’
Hello appeals to younger audiences and those who prefer natural personal care products.
Acquisitions appear to be in the air this month. Last week, Colgate-Palmolive Company (NYSE: CL) announced it plans to acquire Hello Products LLC, a premium oral care brand that sells a variety of dental products for everyone from three-month-old infants and toddlers to teens and adults. Available in the United States, Hello sells toothpaste, mouthwash, toothbrushes, dental floss, teething gel and other products in retail stores, online and via subscription. Their products use natural ingredients and are not tested on animals.
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