CBS Reports Success with Direct-to-Consumer Platforms in Q4
Company will increase its goal to 25 million domestic subscribers by 2022.
CBS Corporation (NYSE: CBS.A and CBS) reports that its direct-to-consumer platforms, CBS All Access and Showtime Now, continue to see subscription growth quarter after quarter and year after year. President and Acting CEO Joe Ianniello said they are one of the companyís long-term strategies for driving growth in a February 14 earnings report. In fact, because of CBSís success with these direct-to-consumer streaming platforms, the company is raising its target for domestic subscribers from 16 million to 25 million by 2022.
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