Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships.
How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers
Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers' jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half.
Tim Bourquin, Co-Founder of TraderInterviews.com, tells Insider how his team turns interviews with "real" traders -- not gurus or theorists - into subscription profits. It's a prime example of how advice from successful peers can make compelling B2B content
Founded in 2004, it's taken less than 6 years for IMVU, a 3D avatar chat game and virtual world, to become profitable with a $40 million annual revenue run rate (i.e. estimated annual revenue). The 90-employee company gets a large chunk of that revenue by selling virtual currency to 50 million registered users, including subscribers and non-subscribers. This case study outlines how they do it.
See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets.
The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools.