Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to Subscription Insider,  Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. 

Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research.  She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.

Kathy is also the Managing Partner for Authority Media Network, LLC, the owner of Subscription Insider. She often speaks at industry conferences and co-hosts on the Radio Entrepreneur Network reporting on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

Email: kgsexton@subscriptioninsider.com
Website: www.subscriptioninsider.com
Twitter: @kgsexton
LinkedIn: https://www.linkedin.com/in/kgreenlersexton

Articles

10 Reasons Why You Should Attend Subscription Show 2019

At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.


Focus On Subscription Show 2019: How We Transformed Our Retail Ecommerce Business to Subscriptions

Sovrin Tolia of HP will be presenting at Subscription Show 2019 lead an informative session in our ‘Subscription Product Strategy’ track on ‘HP InstaInk: How We Transformed Our Retail Ecommerce Business to Subscriptions.’ Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Sovrin's session here.


Focus On Subscription Show 2019: How We Grew from $600 to $20M in 3 Years With Dhar Mann

Dhar Mann, CEO of LiveGlam, will be presenting at Subscription Show 2019 leading an informative session in our ‘Subscriber Acquisition’ track on ‘Referrals, Affiliates And Influencers: How We Grew From $600 To $20m In 3 Years’. Subscription Show 2019 is the conference to be at to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Dhar's session here.


Focus On Subscription Show 2019: Getting Recurring Value Out of Data with Tina Adolfson

Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our ‘Subscription Product Strategy’ track on ‘How to Get Recurring Value Out of Your Data’. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.



Retention Point: The Single Largest Growth Factor in Your Business

Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers? In this on-demand seminar, we'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.


Payments and Profitability: Subscription Payment Trends Impacting Your Bottom Line

If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.


Understand A Subscription Payment In Action

Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customer’s subscription gets into your bank account.



How to Select the Right Subscription Technology

When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process

In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.