Brian is our Staff Writer focused on samples, features, how-to articles, and newsletters. Brians background includes marketing and communications roles with Boston area high-tech firms and public relations agencies. He also as lived the craziness of politics and election cycles, working to market political candidates in Massachusetts and New Hampshire. His experience in content creation spans web copy, internal communications, public relations, marketing copywriting, and editorial composition. 

Twitter: @subinsider


Telemarketing for Subscription Businesses

Telemarketing is often an effective way to grow your customer base. But it often means different things to different people. This article explores how you use telemarketing to your advantage.

25 Essential Subscription Conversion Tactics

Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers. Here are 25 tactics to use to maximize the conversion rate on your subscription trial offers.

Subscription Box Registration: Follow-up Emails

While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration process. Sure enough, when we didn't end up buying anything, the companies we were researching swooped into action with emails attempting to convert us into customers. Here are three we liked for your inspiration!