Paid Podcasts: Traditionally Free Content Steps Softly Toward Subscription
As podcasts grow in popularity, podcasters are exploring ways to monetize them. Increasingly, podcasters are on the cusp of moving from a free or advertising-only business model to paid subscription.
More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are forecast to rise, and premium delivery methods are evolving to increase ease of use and variety of offerings. The subscription podcast market seems poised for growth.
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