How to Use Subscriber Data to Boost Advertising Sales
Provide a more targeted audience to your advertisers and better reports so that they keep coming back.
News and information sites account for less than 10% of Web traffic, so if you're looking to make a volume play with your advertising sales, you're likely to lose. But that doesn't mean that subscription and advertising sales are mutually exclusive. Find out in this 30-minute Webinar with Jon Slade, the Commercial Director at the Financial Times, how subscriber data can allow you to provide a more targeted audience to your advertisers and how to provide better reports to your advertisers so that they keep coming back. Plus, get a downloadable copy of the slide deck with lots of helpful charts!
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