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Five on Friday: Web Design, Retention and Ad Revenue
Five on Friday: Web Design, Retention and Ad Revenue
Dana E. NeutsFebruary 15, 2019

TGIF. Are you ready to wrap up the week? We are – and we’ve got five features to help wind things down. Web Publishing Pro offers great tips for creating effective sign-up pages, we share why creating local content helps attract and retain subscribers, 24/7 Wall Street predicts that newspaper ad revenue will drop this year, GateHouse Media lays off 60 U.S. journalists following a $30 million acquisition, and Epix launches an OTT service.

Five on Friday: Ad Blocking, BrightByte and Subscription Jobs
Five on Friday: Ad Blocking, BrightByte and Subscription Jobs
Dana E. NeutsFebruary 8, 2019

Happy Friday! We’re ready for the weekend, but before we go, we’ve got five great features for you: Apple may be planning a subscription service, Microsoft is buying BrightByte’s DataSense service, PlayStation’s subscription success helps it surpass competitors, Xbox Game Pass and EA Access, Google has been asked to review its ad blocking policies due to anti-competitive concerns, and everyone’s favorite – top subscription jobs!

Five on Friday: Subscription Platforms, GDPR and IPOs
Five on Friday: Subscription Platforms, GDPR and IPOs
Dana E. NeutsFebruary 1, 2019

While the federal government was taking a break, the subscription industry continued on, serving businesses and consumers alike. In this week’s Five on Friday, we share highlights, including the launch of the Clutch Subscription Platform for the automotive industry, tips to help subscription companies up their commerce game, Google’s $57 million fine for GDPR violations, how to know if your company is ready for an IPO, and payment technology startup Stripe raises $100 Million.

What's Old Is ...
What's Old Is ...
Russell PerkinsJanuary 27, 2019

How do you figure out what’s effective? Testing, endless testing, having a good research methodology (such as not testing multiple things in one email), and monitoring and recording results carefully.

Five on Friday: Prime, Petitions and Paying for News
Five on Friday: Prime, Petitions and Paying for News
Dana E. NeutsJanuary 25, 2019

If you’re tired of hearing the political rhetoric of the federal government shutdown, we’ve got some interesting subscription updates to distract you. In this week’s edition of Five on Friday, California car dealers are filing a petition against Care by Volvo, we take a look at the future of Amazon Prime, App Annie shares the State of Mobile for 2019, Twipe looks at readers’ willingness to pay for news, and BBC and ITV’s BritBox are planning more original content, now that BritBox has reached 500,000 subscribers.

Subscription Monetization: Growing Opportunities for Subscription Businesses
Subscription Monetization: Growing Opportunities for Subscription Businesses
Kevin CancillaJanuary 24, 2019

Here is a number to marvel over: $2.3 trillion. That’s the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. That’s up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?

Five on Friday: Free Streaming, Media Trends and Top Subscription Jobs
Five on Friday: Free Streaming, Media Trends and Top Subscription Jobs
Dana E. NeutsJanuary 18, 2019

TGIF. We hope you’ve had a good week so far and are ready for a three-day weekend! We are ready to kick things off with Five on Friday. This week’s edition features a growing trend in streaming services – the ad-supported video on demand model; how entertainment companies are using data to fuel the future; Spotify’s new strategy of selling its own ads; 2019 media trends according to Reuters; and everyone’s favorite, top subscription jobs from LinkedIn.

The Five Phases of the Subscription Lifecycle
The Five Phases of the Subscription Lifecycle
Kevin CancillaJanuary 17, 2019

The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!

Five on Friday: Social Media, Sports and Smart Home Devices
Five on Friday: Social Media, Sports and Smart Home Devices
Dana E. NeutsJanuary 11, 2019

In this week’s Five on Friday, CJR explores the state of social media in 2019; Forbes shares sports entertainment trends, including subscription opportunities; Hulu hits 25 million subscribers, a 47 percent increase; Comcast launches a subscription to help people protect their smart home devices from attacks; and DC Comics joins Comixology’s unlimited subscription service.

11 Most-Read Trend Reports From 2018.
11 Most-Read Trend Reports From 2018.
January 7, 2019

Readers love our trends reports! And why not, they are thoughtful, detailed, and chock full of information on market trends, analysis and more. Here are 11 of our most-read Trend Reports from 2018.

6 Most-Read How-To Articles
6 Most-Read How-To Articles
January 4, 2019

How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.

Five on Friday: Micropayments, Content Marketing and OTT Ad Fraud
Five on Friday: Micropayments, Content Marketing and OTT Ad Fraud
Dana E. NeutsJanuary 4, 2019

To help get your new year off to a good start, we’ve got some great information about subscriptions, payments and ad fraud for you. In this week’s Five on Friday, PaymentsJournal explores ways publishers can overcome objections to paying for media with micropayments, Pixalate shares its estimates about the potential for over-the-top TV ad fraud new year, Business2Community shares 2019 content marketing trends, Computerworld looks at what Microsoft could be looking at for Windows 10 subscriptions, and Your Story explains how focusing on subscribers, not products, will make for a better business model.

9 Most-Watched On-Demand Webinars
9 Most-Watched On-Demand Webinars
January 3, 2019

Who doesn’t love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.

5 Most-Read Subscription-focused Legal Articles
5 Most-Read Subscription-focused Legal Articles
January 2, 2019

Regulations continued to change in 2018 and no surprise, these five articles were amongst our most popular articles of the year.

Five on Friday: Startups, Starz and Strategy
Five on Friday: Startups, Starz and Strategy
Dana E. NeutsDecember 28, 2018

Before you prepare to ring in the new year, take a look at these hot subscription topics. In this week’s Five on Friday, beauty retailers grow their U.S. online sales by an impressive 24 percent, digital startup Fair gets a $385 million investment from SoftBank, Starz markets to former subscribers with a special deal to lure them back, Tubi offers an ad-supported video-on-demand model for cord cutters who don’t want to pay for a streaming subscription service, and Microsoft’s restructuring this year has paid off.

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