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Inside Metrics: Subscription Retention Workbook (Part III)

Bill Baird, Baird Marketing May 8, 2015
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Tags: Financial Performance & Reporting Retention Marketing Analytics, Testing and Analysis Business Operations & IT

Use this excel workbook to track and manage your subscribers and members.

Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.

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