How to Survive in the Paid eCards Industry -- A/B Tests, Pricing Models & Quality Content
Katie's Cards -- a subscription ecard company -- is the case that proves you can make money from exceptionally high quality content, even in a market flooded with free stuff. The company profits from a mixed business model, selling similar content to consumers through low cost subscriptions and to businesses through high-priced one-off sales. Marketing Manager Racheal Ellis spoke with us about the site's A/B test results and Facebook integration. Plus, learn why you need to add new online tools -- not just new content -- to retain subscribers.
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